| 000 | 01076cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 532 | ||
| 003 | BD-DhEU | ||
| 005 | 20190225133111.0 | ||
| 008 | 120723s2003 nju b 001 0 eng | ||
| 020 | _a0471263664 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.2 _223 _bLEB 2003 |
| 100 | 1 |
_aLevine, Michael, _d1954- _93144 |
|
| 245 | 1 | 2 |
_aA branded world : _badventures in public relations and the creation of superbrands / _cMichael Levine. |
| 260 |
_aHoboken, N.J. : _bJ. Wiley, _cc2003. |
||
| 300 |
_axi, 260 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 253) and index. | ||
| 590 | _aMMI | ||
| 650 | 0 |
_aBrand name products _zUnited States. _93145 |
|
| 650 | 0 |
_aPublic relations _zUnited States. _93146 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/2002192262.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/2002192262.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2002192262.html |
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c1130 _d1130 |
||