| 000 | 00865cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 531 | ||
| 003 | BD-DhEU | ||
| 005 | 20120723113321.0 | ||
| 008 | 050128s2007 ii a b 001 0 eng | ||
| 020 | _a9788120332652 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bMAB 2007 |
| 100 | 1 |
_aMathieson, Rick. _93142 |
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| 245 | 1 | 0 |
_aBranding unbound : _bthe future of advertising, sales, and the brand experience in the wireless age / _cRick Mathieson. |
| 260 |
_aNew Delhi : _bPrintice Hall of India, _cc2007. |
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| 300 |
_aix, 244 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. [213]-227) and index. | ||
| 590 | _aMMI | ||
| 650 | 0 |
_aMobile commerce. _93143 |
|
| 650 | 0 |
_aProduct management. _92182 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip057/2005002544.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c1129 _d1129 |
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