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1.
Mastering the complex sale : how to compete and win when the stakes are high! / Jeff Thull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2003
Availability: Items available for reference: Eastern University Library: Not For Loan (2)Call number: 658.85 THM 2003, ...
2.
Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson. by
Edition: 3nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Language: English
Publication details: Oxford ; Boston : Butterworth-Heinemann, c2008
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.812 GUT 2008.
3.
Relationship marketing / Mark Godson by Series: [CIM professional]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India ; Oxford University Press, 2009
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.812 GOR 2009.
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