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	1.	Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (2)Call number: 658.827 LEB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 LEB 2007. Place hold Add to cart (remove)
	2.	Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post. by Post, Richard S Post, Penelope N Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill, c2008 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 POG 2008. Add to cart (remove)
	3.	How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2011 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 BEH 2011. Place hold Add to cart (remove)
	4.	Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by Mathieson, Rick Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Printice Hall of India, c2007 Online resources: Table of contents Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 MAB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 MAB 2007. Place hold Add to cart (remove)
	5.	Beyond branding / edited by Nicholas Ind. by Ind, Nicholas Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London, UK ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INB 2003. Add to cart (remove)
	6.	Product management text and cases / Kaushik Mukerjee by Mukerjee, Kaushik Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : PHI Learnig, c2009 Availability: Items available for loan: Eastern University Library (2)Call number: 658.5 MUP 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 MUP 2009. Place hold Add to cart (remove)
	7.	Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2006 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (1)Call number: 658.56 LEB 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.56 LEB 2006. Place hold Add to cart (remove)
	8.	Strategic brand management / Richard Elliott, Larry Percy. by Elliott, Richard H Percy, Larry Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford ; New York : Oxford University Press, 2007 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 ELS 2007. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ELS 2007. Place hold Add to cart (remove)
	9.	Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. by D'Alessandro, David F Owens, Michele Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill, c2001 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 DAB 2001. Add to cart (remove)
	10.	Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack. by Mack, Benjamin, 1968- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2007 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 MAT 2007. Place hold Add to cart (remove)
	11.	The philosophy of branding : great philosophers think brands / Thom Braun. by Braun, Thom, 1953- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, 2004 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BRP 2004. Add to cart (remove)
	12.	No cover image available No cover image available Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.]. by Mello, Sheila, 1943- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Ft. Lauderdale, FL : J. Ross Pub., c2006 Online resources: Table of contents only Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.801 MEV 2006. Add to cart (remove)
	13.	Brand management : principles and practices / Kirti Dutta. by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Oxford University Press, c2012 Availability: Items available for loan: Eastern University Library (4)Call number: 658.827 DUB 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 DUB 2012. Place hold Add to cart (remove)
	14.	Product strategy and management / Michael Baker and Susan Hart. by Baker, Michael Hart, Susan Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson, c2003 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.56 BAP 2003. Add to cart (remove)
	15.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India : Pearson, c2015 Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KES 2015, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KES 2015. Place hold Add to cart (remove)

Last Updated on 16 October 2024

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