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	1.	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan Mauborgne, Renée Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Press, c2005 Online resources: Table of contents Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KIB 2005. Add to cart (remove)
	2.	No cover image available No cover image available Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.]. by Mello, Sheila, 1943- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Ft. Lauderdale, FL : J. Ross Pub., c2006 Online resources: Table of contents only Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.801 MEV 2006. Add to cart (remove)
	3.	Product strategy and management / Michael Baker and Susan Hart. by Baker, Michael Hart, Susan Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson, c2003 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.56 BAP 2003. Add to cart (remove)

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