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1.
Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, c2007
Availability: Items available for loan: Eastern University Library (2)Call number: 658.827 LEB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 LEB 2007.
2.
Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill c2006
Availability: Items available for loan: Eastern University Library (2)Call number: 658.85 ALC 2006, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.85 ALC 2006.
3.
Mass media in a changing world : history, industry, controversy / George Rodman. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Eastern University Library (1)Call number: 302.23 ROM 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 302.23 ROM 2006.
4.
Introduction to mass communication : media literacy and culture / Stanley J. Baran. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2006
Availability: Items available for loan: Eastern University Library (1)Call number: 302.23 BAI 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 302.23 BAI 2006.
5.
Language and media : a resource book for students / Alan Durant and Marina Lambrou. by Series: Routledge English language introductions series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: Eastern University Library (3)Call number: 302.23014 DUL 2009, ...
6.
Taking sides: Clashing views on controversial issues in mass media and society/ Alison Alexander & Jarice Hanson by
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: New York: Dushkin., ©1993
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 302.23 ALT 1993.
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