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1.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson Education, c2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 LOS 2010.
2.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.56 LEB 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.56 LEB 2006.
3.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Prentice Hall, c2002
Availability: Items available for loan: Eastern University Library (9)Call number: 658.848 KEG 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 KEG 2002.
4.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 JOG 2000, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOG 2000.
5.
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HAB 2011.
6.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York. : Prentice-Hall, c1992
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 LIM 1992, ...
7.
Applications in basic marketing : clippings from the popular business press / by
Edition: 2004-05
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: Bosto: McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEA 1990. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 1990.
8.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2004-05 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEB 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 2005.
9.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 1999.
10.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Eastern University Library (15)Call number: 658.8 PEB 2002, ... Not available: Eastern University Library: Checked out (1).
11.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Eastern University Library (9)Call number: 658.8 KOM 2003, ...
12.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEP 2000. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEP 2000.
13.
Marketing management / Rajan Saxena by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New delhi : Tata McGraw Hill, c2009
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SAM 2009.
14.
Marketing management : a South Asian perspective / Philip Kotler...[et al.]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2009
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 KOM 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2009.
15.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall, c1994
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 1994.
16.
Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy. by
Edition: 14th [ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013
Availability: Items available for loan: Eastern University Library (8)Call number: 658.8 KOM 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2013. Not available: Eastern University Library: Checked out (1).
17.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi. : McGraw-Hill, 2006
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEB 2006, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 2006.
18.
Case studies in marketing management / [edited by ] S. Ramesh Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2012
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KUC 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KUC 2012.
19.
Global marketing management / Warren J. Keegan & Naval K. Bhargava. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, 2011
Availability: Items available for loan: Eastern University Library (3)Call number: 658.848 KEG 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 KEG 2011.
20.
Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford : Oxford University Press, 2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 ZWI 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZWI 2012.
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