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1.
Agricultural marketing and processing in upland Java : a perspective from a Sunda village / Yujiro Hayami ... [et al.]. by Series: CGPRT ; no. 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bogor, Indonesia : CGPRT Centre, 1987
Availability: Items available for loan: Eastern University Library (1)Call number: 381/.41/095982.
2.
Global marketing : a decision-oriented approach / Svend Hollensen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson Education, 2010
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 HOG 2010. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HOG 2010.
3.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson Education, c2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 LOS 2010.
4.
Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : PHI Learning, c2002
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 HUF 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HUF 2002.
5.
Marketing research / David J. Luck, Ronald S. Rubin. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : PHI Learning, c1987
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 LUM 1987.
6.
Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, c2007
Availability: Items available for loan: Eastern University Library (2)Call number: 658.827 LEB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 LEB 2007.
7.
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, c2011
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 BEH 2011.
8.
The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products / Mitch Carson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Online resources:
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 CAS 2009. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CAS 2009.
9.
Beyond branding / edited by Nicholas Ind. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London, UK ; Sterling, VA : Kogan Page, 2003
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INB 2003.
10.
The online millionaire : strategies for building a web-based empire on eBay and beyond / Amy Joyner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOO 2007.
11.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 KOP 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOP 2008.
12.
Marketing communications management: concepts & theories, cases & practices / Paul Copley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Elsevier, c2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 COM 2004.
13.
Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentic-Hall, c2008
Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 SAS 2008. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 SAS 2008.
14.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2005
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.7 WIP 2005.
15.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.56 LEB 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.56 LEB 2006.
16.
Modeling the supply chain / Jeremy F. Shapiro. by Series: Duxbury applied series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.7 SHM 2007.
17.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall, c2007
Online resources:
Availability: Items available for loan: Eastern University Library (1)Call number: 658.7 CHS 2007. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.7 CHS 2007.
18.
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2007
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 FLB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 FLB 2007.
19.
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 GEG 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GEG 2004.
20.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2008
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 ANS 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ANS 2008.
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