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1.
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : John Wiley & Sons (Asia), 2003
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BLD 2003.
2.
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HAB 2011.
3.
Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill c2006
Availability: Items available for loan: Eastern University Library (2)Call number: 658.85 ALC 2006, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.85 ALC 2006.
4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2001.
5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Eastern University Library (10)Call number: 659.1 BEA 2004, ...
6.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Prentice Hall, 2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Eastern University Library (3)Call number: 659.1 CLI 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 CLI 2007.
7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill, c2013
Availability: Items available for loan: Eastern University Library (8)Call number: 659.1 BEA 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2013.
8.
Advertising and promotions: Richard J. Semenik...[et al.] an integrated brand approach/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India: Cengage Learning, c2012
Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 SEA 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 SEA 2012.
9.
Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.802 OSM 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.802 OSM 2012.
10.
Integrated marketing communications : Sirgy, M. Joseph. Don E. Schultz. astrategic approach / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2001
Availability: Items available for loan: Eastern University Library (1)Call number: 658.802 SII 2011. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.802 SII 2011.
11.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Pearson Prentice Hall, c2014
Availability: Items available for loan: Eastern University Library (2)Call number: 659.1 CLI 2014, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 CLI 2014.
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