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	1.	Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (2)Call number: 658.827 LEB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 LEB 2007. Place hold Add to cart (remove)
	2.	Beyond branding / edited by Nicholas Ind. by Ind, Nicholas Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London, UK ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INB 2003. Add to cart (remove)
	3.	Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2006 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (1)Call number: 658.56 LEB 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.56 LEB 2006. Place hold Add to cart (remove)
	4.	Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by Floor, Ko Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 FLB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 FLB 2007. Place hold Add to cart (remove)
	5.	Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by Van Gelder, Sicco, 1964- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 GEG 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GEG 2004. Place hold Add to cart (remove)
	6.	Brands under fire / Ivan Arthur and Kurien Mathews. by Arthur, Ivan Mathews, Kurien Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Penguin Books India, 2008 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ARB 2008. Add to cart (remove)
	7.	Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. by Baskin, Jonathan Salem Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Business Plus, 2008 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BAB 2008. Add to cart (remove)
	8.	Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. by Hammond, James, 1952- Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia, PA : Kogan Page, 2011 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HAB 2011. Add to cart (remove)
	9.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi: Elsevier/Butterworth-Heinemann, c2003 Online resources: Table of contents only Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CHC. Add to cart (remove)
	10.	The philosophy of branding : great philosophers think brands / Thom Braun. by Braun, Thom, 1953- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, 2004 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BRP 2004. Add to cart (remove)
	11.	The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. by Du Plessis, Erik Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2011 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PLB 2011. Add to cart (remove)
	12.	Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena Series: The economist series Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Princeton, NJ : Bloomberg Press, 2004 Online resources: Table of contents Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CLB 2004. Add to cart (remove)
	13.	Brand management : principles and practices / Kirti Dutta. by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Oxford University Press, c2012 Availability: Items available for loan: Eastern University Library (4)Call number: 658.827 DUB 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 DUB 2012. Place hold Add to cart (remove)
	14.	How brands grow : what marketers don't know / by Byron Sharp. by Sharp, Byron Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford ; New York : Oxford University Press, 2010 Availability: Items available for loan: Eastern University Library (1)Call number: 658.827 SHH 2010. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 SHH 2010. Place hold Add to cart (remove)
	15.	Marketing and branding : the Indian scenario / S. Ramesh Kumar. by Ramesh Kumar, S Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Dorling Kindersley (India), 2007 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 RAM 2007. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 RAM 2007. Place hold Add to cart (remove)
	16.	Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald. by Oswald, Laura R Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford ; New York : Oxford University Press, 2012 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Eastern University Library (1)Call number: 658.802 OSM 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.802 OSM 2012. Place hold Add to cart (remove)

Last Updated on 16 October 2024

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