Results of search for 'su:{Brand name products.}' › Eastern University Library catalog

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	1.	Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post. by Post, Richard S Post, Penelope N Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill, c2008 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 POG 2008. Add to cart (remove)
	2.	A branded world : adventures in public relations and the creation of superbrands / Michael Levine. by Levine, Michael, 1954- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : J. Wiley, c2003 Online resources: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: Eastern University Library (1)Call number: 659.2 LEB 2003. Place hold Add to cart (remove)
	3.	Beyond branding / edited by Nicholas Ind. by Ind, Nicholas Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London, UK ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INB 2003. Add to cart (remove)
	4.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 Online resources: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 AAM 1991. Place hold Add to cart (remove)
	5.	Behind powerful brands : from strategy to campaign / John Philip Jones. by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000 Other title: Powerful brands Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOP 2000. Add to cart (remove)
	6.	What's in a brand? : Building brand equity through advertising / by John Philip Jones by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill, c1998 Availability: Items available for loan: Eastern University Library (3)Call number: 658.827 JOW 1998, ... Place hold Add to cart (remove)
	7.	Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. by D'Alessandro, David F Owens, Michele Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill, c2001 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 DAB 2001. Add to cart (remove)
	8.	Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by Van Gelder, Sicco, 1964- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 GEG 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GEG 2004. Place hold Add to cart (remove)
	9.	Protecting the brand / Talcott J. Franklin. by Franklin, Talcott J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Fort Lee, NJ : Barricade, 2005 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 FRP 2005. Add to cart (remove)
	10.	Brands under fire / Ivan Arthur and Kurien Mathews. by Arthur, Ivan Mathews, Kurien Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Penguin Books India, 2008 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ARB 2008. Add to cart (remove)
	11.	Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson. by Adamson, Allen P Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Palgrave Macmillan, 2006 Other title: Brand simple Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 ADB 2006. Place hold Add to cart (remove)
	12.	The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. by Blair, Mark Armstrong, Richard Murphy, Mike Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore : John Wiley & Sons (Asia), 2003 Online resources: Contributor biographical information Publisher description Table of contents Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BLD 2003. Add to cart (remove)
	13.	The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by Kapferer, Jean-Noël Edition: 4th ed., New ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2008 Online resources: Table of contents only Availability: Items available for loan: Eastern University Library (2)Call number: 658.8343 KAN 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8343 KAN 2009. Place hold Add to cart (remove)
	14.	Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. by Hammond, James, 1952- Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia, PA : Kogan Page, 2011 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HAB 2011. Add to cart (remove)
	15.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi: Elsevier/Butterworth-Heinemann, c2003 Online resources: Table of contents only Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CHC. Add to cart (remove)
	16.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008 Online resources: Table of contents only Availability: Items available for loan: Eastern University Library (20)Call number: 658.8 KES 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KES 2008. Place hold Add to cart (remove)
	17.	In search of the obvious : the antidote for today's marketing mess / Jack Trout. by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online resources: Publisher description Table of contents only Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 TRS 2008. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 TRS 2008. Place hold Add to cart (remove)
	18.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: Eastern University Library (1)Call number: 658.827 KES 2003. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 KES 2003. Place hold Add to cart (remove)
	19.	Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena Series: The economist series Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Princeton, NJ : Bloomberg Press, 2004 Online resources: Table of contents Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CLB 2004. Add to cart (remove)
	20.	The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by Kapferer, Jean-Noël Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2012 Availability: Items available for loan: Eastern University Library (9)Call number: 658.8 KAN 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KAN 2012. Place hold Add to cart (remove)

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Your search returned 23 results.