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	1.	Brand management : principles and practices / Kirti Dutta. by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Oxford University Press, c2012 Availability: Items available for loan: Eastern University Library (4)Call number: 658.827 DUB 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 DUB 2012. Place hold Add to cart (remove)
	2.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India : Pearson, c2015 Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KES 2015, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KES 2015. Place hold Add to cart (remove)

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