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Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.

By: Material type: TextTextLanguage: English Series: Wiley and SAS business seriesPublication details: Hoboken, N.J. : John Wiley & Sons, c2007.Description: xiii, 346 p. : ill. ; 24 cmISBN:
  • 9780470125427
  • 047012542X
Subject(s): DDC classification:
  • 658.8 22 LEM 2007
Online resources:
Contents:
Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.8 LEM 2007 (Browse shelf(Opens below)) Available 10835
Books Books Eastern University Library General Stacks 658.8 LEM 2007 (Browse shelf(Opens below)) Not For Loan 10836

Includes index.

Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.

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Last Updated on 16 October 2024
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