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1.
International marketing / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 CAI 2002.
2.
Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 ARC 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 ARC 2004.
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Last Updated on 16 October 2024
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