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1.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Series: McGraw-Hill series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 ETM 1997, ...
2.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 JOG 2000, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOG 2000.
3.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 1999.
4.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEP 2000. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEP 2000.
5.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Eastern University Library (1)Call number: 658.85 WES 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.85 WES 2004.
6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2001.
7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill, c2013
Availability: Items available for loan: Eastern University Library (8)Call number: 659.1 BEA 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2013.
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