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1.
International marketing / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 CAI 2002.
2.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Eastern University Library (10)Call number: 658.8 CAI 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CAI 2005.
3.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KEM 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KEM 2004.
4.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2004-05 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEB 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 2005.
5.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Eastern University Library (15)Call number: 658.8 PEB 2002, ... Not available: Eastern University Library: Checked out (1).
6.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Essays
Language: English
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEC 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEC 2005.
7.
Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 ARC 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 ARC 2004.
8.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Eastern University Library (10)Call number: 659.1 BEA 2004, ...
9.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi. : McGraw-Hill, 2006
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEB 2006, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 2006.
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