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1.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi: Elsevier/Butterworth-Heinemann, c2003
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CHC.
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2.
Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson. by
Edition: 3nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Language: English
Publication details: Oxford ; Boston : Butterworth-Heinemann, c2008
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.812 GUT 2008.
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3.
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2002
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.84 MCN 2002.
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