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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill Irwin, c2011
Online resources:
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 ZES 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZES 2011.
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2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill Education(India) Private Limited, c2013
Online resources:
Availability: Items available for loan: Eastern University Library (5)Call number: 658.8 ZES 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZES 2013. Not available: Eastern University Library: Checked out (1).
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3.
Marketing / Michael J. Etzel & [et al...] by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ETM 2007.
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