Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type: TextLanguage: English Publication details: New Delhi: McGraw-Hill , c2010.Edition: 11th edDescription: xxix, 866 p. : ill. ; 24 cmISBN:- 9780070682160
- 007068216
- 658.8 23 HAC 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Eastern University Library General Stacks | 658.8 HAC 2010 (Browse shelf(Opens below)) | Not For Loan | 14004 |
Includes bibliographical references and index.
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