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	1.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi: Elsevier/Butterworth-Heinemann, c2003 Online resources: Table of contents only Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CHC. Add to cart (remove)
	2.	The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by McDonald, Malcolm Wilson, Hugh, 1962- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford ; Boston : Butterworth-Heinemann, 2002 Online resources: Table of contents Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.84 MCN 2002. Add to cart (remove)

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