Selling and sales management / David Jobber, Geoffrey Lancaster.
Material type:
TextLanguage: English Publication details: New Delhi : Dorling Kindersley, 2009.Edition: 7th edDescription: xxi, 526 p. : ill. ; 24 cmISBN: - 9788131725863
- 658.8/1 23 JOS 2009
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Books
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Eastern University Library General Stacks | 658.8/1 JOS 2009 (Browse shelf(Opens below)) | Not For Loan | Dhanmondi Library | 14085 | ||
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Books
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Eastern University Library General Stacks | 658.8/1 JOS 2009 (Browse shelf(Opens below)) | Available | 14086 |
Includes bibliographical references and index.
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
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