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	1.	Case studies in marketing management / [edited by ] S. Ramesh Kumar by Kumar, S. Ramesh Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson, c2012 Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KUC 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KUC 2012. Place hold Add to cart (remove)
	2.	Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. by Schiffman, Leon G Wisenblit, Joseph Kumar S. Ramesh Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi : Pearson, c2016 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 SCC 2016. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SCC 2016. Not available: Eastern University Library: Checked out (1). Place hold Add to cart (remove)

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