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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Eastern University Library (20)Call number: 658.8 KES 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KES 2008.
2.
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall, c2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KOM 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2006.
3.
Marketing management : a South Asian perspective / Philip Kotler...[et al.]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2009
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 KOM 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2009.
4.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Eastern University Library (1)Call number: 658.827 KES 2003. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 KES 2003.
5.
Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy. by
Edition: 14th [ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013
Availability: Items available for loan: Eastern University Library (8)Call number: 658.8 KOM 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2013. Not available: Eastern University Library: Checked out (1).
6.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2015
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KES 2015, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KES 2015.
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