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1.
Global marketing : a decision-oriented approach / Svend Hollensen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson Education, 2010
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 HOG 2010. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HOG 2010.
2.
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.83 SCM 2006.
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