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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2001.
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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Eastern University Library (10)Call number: 659.1 BEA 2004, ...
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3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill, c2013
Availability: Items available for loan: Eastern University Library (8)Call number: 659.1 BEA 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2013.
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Last Updated on 16 October 2024
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