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	1.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 Online resources: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 AAM 1991. Place hold Add to cart (remove)
	2.	Marketing research / David A. Aaker, V. Kumar, George S. Day & Robert P. Leone. by Aaker, David A Kumar, V, 1957- Day, George S Leone, Robert P Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Wiley, c2011 Online resources: Publisher description Table of Contents Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.83 AAM 2011. Add to cart (remove)

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