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1.
Wealthy choices : the seven competencies of financial success / Penelope S. Tzougros. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : J. Wiley, c2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 332.024 TZW 2004.
2.
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, c2011
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 BEH 2011.
3.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Business Plus, 2008
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BAB 2008.
4.
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HAB 2011.
5.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Online resources:
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 SOC 2004.
6.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Pearson Prentice Hall, c2004
Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 SCC 2004, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SCC 2004.
7.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Essays
Language: English
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEC 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEC 2005.
8.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson/Prentice Hall, c2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SOC 2004.
9.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c1998
Other title:
  • Consumer behavior
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8342 ASC 1998.
10.
Consumer behavior and managerial decision making / Frank R. Kardes. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2002
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KAC 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KAC 2002.
11.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2006
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BLC 2006.
12.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2009
Online resources:
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 SOC 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SOC 2009.
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