Contemporary advertising / William F. Arens.

By:

Arens, William F

Material type: Text

TextLanguage: English Series: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN:

0072415444
0072451769

Subject(s):

Advertising

DDC classification:

659.1 23 ARC 2004

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	659.1 ARC 2004 (Browse shelf(Opens below))	Available		03900
Books	Eastern University Library General Stacks	659.1 ARC 2004 (Browse shelf(Opens below))	Not For Loan		01973

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

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