Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By:

Contributor(s):

Material type: Text

TextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	659.1 BEA 2001 (Browse shelf(Opens below))	Not For Loan		00889

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.