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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi: Tata McGraw-Hill, c2010.Description: iv, 217 p. ; 22 cmISBN:
  • 9780071635592
  • 0071635599
  • 9780070700482
  • 0070700486
Subject(s): DDC classification:
  • 658.8  22 TRR 2010
Summary: Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.8 TRR 2010 (Browse shelf(Opens below)) Available 11644
Books Books Eastern University Library General Stacks 658.8 TRR 2010 (Browse shelf(Opens below)) Available 11645
Books Books Eastern University Library General Stacks 658.8 TRR 2010 (Browse shelf(Opens below)) Available 11493

Includes index.

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.

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Last Updated on 16 October 2024
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