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	1.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: McGraw-Hill/Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Essays Language: English Publication details: New Delhi : Tata McGraw-Hill, c2005 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEC 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEC 2005. Place hold Add to cart (remove)
	2.	A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul Donnelly, James H Series: The Irwin/McGraw-Hill series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Irwin/McGraw-Hill, c2000 Online resources: Publisher description Table of contents Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEP 2000. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEP 2000. Place hold Add to cart (remove)

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