Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cmISBN: - 0072409479
- 0071121102
- 658.8 21 PEB 2002
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf(Opens below)) | Available | Permanent Campus library | 05706 | ||
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf(Opens below)) | Available | 05710 | |||
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf(Opens below)) | Available | 05711 | |||
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf(Opens below)) | Available | Permanent Campus library | 05712 | ||
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Eastern University Library General Stacks | 658.8 PEB 2002 (Browse shelf(Opens below)) | Checked out to Md. Atikuzzaman Limon (200013) Not For Loan | 03/06/2022 | 01900 |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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