Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch.

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Material type: Text

TextLanguage: English Publication details: New York : Gregg Division, McGraw-Hill, c1995.Edition: 5th edDescription: viii, 439 p. : ill. (some col.) ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.8 MAM 1995 (Browse shelf(Opens below))	Available		03202

Includes bibliographies and index.

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