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	1.	Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham [et al.]. by Timothy L. Keiningham Keiningham, Timothy L Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2006 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KEL 2006. Add to cart (remove)
	2.	Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Phillip Van Hooser. by Van Hooser, Phillip, 1957- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : Wiley, c2005 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.812 HOW 2005. Add to cart (remove)

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