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Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham [et al.].

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2006.Description: xvii, 254 p. : ill. ; 24 cmISBN:
  • 0471743151
  • 9780471743156
Subject(s): DDC classification:
  • 658.8 22 KEL 2006
Online resources:
Contents:
Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.8 KEL 2006 (Browse shelf(Opens below)) Not For Loan 08518

Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.

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Last Updated on 16 October 2024
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