Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

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TextLanguage: English Publication details: Delhi: Elsevier/Butterworth-Heinemann, c2003.Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.8 CHC (Browse shelf(Opens below))	Not For Loan		10744

Includes bibliographical references and index.

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