Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.

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TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, c2001.Description: xviii, 185 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.8 DAB 2001 (Browse shelf(Opens below))	Not For Loan		11492

Includes index.

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