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	1.	What's in a brand? : Building brand equity through advertising / by John Philip Jones by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill, c1998 Availability: Items available for loan: Eastern University Library (3)Call number: 658.827 JOW 1998, ... Place hold Add to cart (remove)
	2.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2001. Add to cart (remove)
	3.	Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. by Wells, William, 1926- Burnett, John, 1944- Moriarty, Sandra E. (Sandra Ernst) Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 Other title: Advertising : principles and practice Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 WEA 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 WEA 2006. Place hold Add to cart (remove)
	4.	Contemporary advertising / William F. Arens. by Arens, William F Series: The McGraw-Hill/Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : McGraw-Hill Irwin, c2002 Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 ARC 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 ARC 2004. Place hold Add to cart (remove)
	5.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: Eastern University Library (10)Call number: 659.1 BEA 2004, ... Place hold Add to cart (remove)
	6.	Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder. by Calder, Bobby J J.L. Kellogg Graduate School of Management Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Other title: Kellogg on advertising and media Online resources: Publisher description Table of contents only Contributor biographical information Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 CAK 2008. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 CAK 2008. Place hold Add to cart (remove)
	7.	Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by Stafford, Marla R, 1960- Faber, Ronald J, 1948- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Armonk, NY. : M.E. Sharpe, c2005 Online resources: Table of contents Availability: Items available for loan: Eastern University Library (2)Call number: 659.1 STA 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 STA 2005. Place hold Add to cart (remove)
	8.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson Prentice Hall, 2007 Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: Eastern University Library (3)Call number: 659.1 CLI 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 CLI 2007. Place hold Add to cart (remove)

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