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Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

By: Material type: TextTextLanguage: English Publication details: San Francisco, CA : Jossey-Bass, c2008.Edition: 1st edDescription: xxv, 222 p. : ill. ; 24 cmISBN:
  • 9780470276877
Subject(s): DDC classification:
  • 658.4 22 MAG 2008
Online resources:
Contents:
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.4 MAG 2008 (Browse shelf(Opens below)) Available 10785
Books Books Eastern University Library General Stacks 658.4 MAG 2008 (Browse shelf(Opens below)) Not For Loan 10786

Includes bibliographical references (p. 205-210) and index.

The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.

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Last Updated on 16 October 2024
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