Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.
Material type: TextLanguage: English Publication details: San Francisco, CA : Jossey-Bass, c2008.Edition: 1st edDescription: xxv, 222 p. : ill. ; 24 cmISBN:- 9780470276877
- 658.4 22 MAG 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Eastern University Library General Stacks | 658.4 MAG 2008 (Browse shelf(Opens below)) | Available | 10785 | ||
Books | Eastern University Library General Stacks | 658.4 MAG 2008 (Browse shelf(Opens below)) | Not For Loan | 10786 |
Includes bibliographical references (p. 205-210) and index.
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
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