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	1.	Behind powerful brands : from strategy to campaign / John Philip Jones. by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000 Other title: Powerful brands Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOP 2000. Add to cart (remove)
	2.	What's in a brand? : Building brand equity through advertising / by John Philip Jones by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill, c1998 Availability: Items available for loan: Eastern University Library (3)Call number: 658.827 JOW 1998, ... Place hold Add to cart (remove)

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