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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

By:

Aaker, David A

Material type: Text

Text

TextLanguage: English Publication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:

0029001013

Subject(s):

DDC classification:

658.8 20 AAM 1991

Online resources:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.8 AAM 1991 (Browse shelf(Opens below))	Available		12161

Includes bibliographical references (p. 277-287) and index.

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Last Updated on 16 October 2024

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