How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.

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Material type: Text

TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, c2011.Description: xvii, 249 p. ; ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.8 BEH 2011 (Browse shelf(Opens below))	Available		11497

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