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	1.	Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (2)Call number: 658.827 LEB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 LEB 2007. Place hold Add to cart (remove)
	2.	Beyond branding / edited by Nicholas Ind. by Ind, Nicholas Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London, UK ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INB 2003. Add to cart (remove)
	3.	Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by Floor, Ko Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 FLB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 FLB 2007. Place hold Add to cart (remove)
	4.	Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by Van Gelder, Sicco, 1964- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 GEG 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GEG 2004. Place hold Add to cart (remove)
	5.	Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. by Baskin, Jonathan Salem Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Business Plus, 2008 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BAB 2008. Add to cart (remove)
	6.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi: Elsevier/Butterworth-Heinemann, c2003 Online resources: Table of contents only Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CHC. Add to cart (remove)
	7.	The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. by Du Plessis, Erik Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2011 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PLB 2011. Add to cart (remove)
	8.	Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena Series: The economist series Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Princeton, NJ : Bloomberg Press, 2004 Online resources: Table of contents Publisher description Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CLB 2004. Add to cart (remove)

Last Updated on 16 October 2024

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