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1.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson Education, c2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 LOS 2010.
2.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Delhi : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 LOS 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 LOS 2004.
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