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	1.	Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (2)Call number: 658.827 LEB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 LEB 2007. Place hold Add to cart (remove)
	2.	How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2011 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 BEH 2011. Place hold Add to cart (remove)
	3.	Beyond branding / edited by Nicholas Ind. by Ind, Nicholas Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London, UK ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INB 2003. Add to cart (remove)
	4.	Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2006 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (1)Call number: 658.56 LEB 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.56 LEB 2006. Place hold Add to cart (remove)
	5.	Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by Floor, Ko Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 FLB 2007, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 FLB 2007. Place hold Add to cart (remove)
	6.	Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by Van Gelder, Sicco, 1964- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, 2003 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 GEG 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GEG 2004. Place hold Add to cart (remove)
	7.	The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by Kapferer, Jean-Noël Edition: 4th ed., New ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2008 Online resources: Table of contents only Availability: Items available for loan: Eastern University Library (2)Call number: 658.8343 KAN 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8343 KAN 2009. Place hold Add to cart (remove)
	8.	Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. by Hammond, James, 1952- Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia, PA : Kogan Page, 2011 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HAB 2011. Add to cart (remove)
	9.	The philosophy of branding : great philosophers think brands / Thom Braun. by Braun, Thom, 1953- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, 2004 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BRP 2004. Add to cart (remove)
	10.	The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. by Du Plessis, Erik Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, c2011 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PLB 2011. Add to cart (remove)
	11.	Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda. by Mikunda, Christian Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, c2004 Online resources: Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659 MIB 2004. Add to cart (remove)
	12.	Working in English language teaching / Francesca Target. by Target, Francesca Times Newspapers Limited Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, 2004 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 428.007 TAW 2004. Add to cart (remove)
	13.	The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by Kapferer, Jean-Noël Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2012 Availability: Items available for loan: Eastern University Library (9)Call number: 658.8 KAN 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KAN 2012. Place hold Add to cart (remove)
	14.	The outsourcing handbook : how to implement a successful outsourcing process / Mark J. Power, Kevin C. Desouza, Carlo Bonifazi. by Power, Mark John Desouza, Kevin C, 1979- Bonifazi, Carlo Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4058 POO 2007. Add to cart (remove)

Last Updated on 16 October 2024

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