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	1.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 Online resources: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 AAM 1991. Place hold Add to cart (remove)
	2.	The 8th habit : from effectiveness to greatness / Stephen R. Covey. by Covey, Stephen R Edition: 1st Free Press trade pbk. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2005 Other title: Eighth habit Online resources: Contributor biographical information Publisher description Sample text Table of contents only Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 158 COH 2004. Add to cart (remove)

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