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1.
Global marketing : a decision-oriented approach / Svend Hollensen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson Education, 2010
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 HOG 2010. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HOG 2010.
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2.
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2003
Online resources:
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 GEG 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GEG 2004.
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3.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KEG 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KEG 2005.
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4.
International marketing / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 CAI 2002.
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Last Updated on 16 October 2024
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