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781.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: McGraw-Hill , c2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HAC 2010.
782.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill, c2013
Availability: Items available for loan: Eastern University Library (8)Call number: 659.1 BEA 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2013.
783.
Corporate finance / Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hil, c2008
Availability: Items available for loan: Eastern University Library (4)Call number: 658.15 ROC 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.15 ROC 2008.
784.
Bank management & financial services / Peter S. Rose, Sylvia C. Hudgins. by Series: The McGraw-Hill/Irwin series in finance, insurance and real estate
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill, c2008
Other title:
  • Bank management and financial services
Availability: Items available for loan: Eastern University Library (4)Call number: 332.1068 ROB 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 332.1068 ROB 2008.
785.
Human resource management : Robert L. Mathis, John H. Jackson, Sean R. Valentine. Manas Ranjan Tripathy a south asian perspective / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cenage Learning, c2012
Availability: Items available for loan: Eastern University Library (7)Call number: 658.3 MAH 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.3 MAH 2012. Not available: Eastern University Library: Checked out (1).
786.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi. : McGraw-Hill, 2006
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEB 2006, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 2006.
787.
Basic econometrics / Damodar N. Gujarati, Dawn C. Porter. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill, c2009
Availability: Items available for loan: Eastern University Library (3)Call number: 330.01 GUB 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 330.01 GUB 2009.
788.
Business research methods / S L Gupta, Hitesh Gupta by Series: The McGraw-Hill/Irwin series in operations and decision sciences
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.072 GUB 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.072 GUB 2012.
789.
Business research methods / Donald R. Cooper, Pamela S. Schindler, J K Sharma by Series: The McGraw-Hill/Irwin series in operations and decision sciences
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2012
Availability: Items available for loan: Eastern University Library (3)Call number: 658.72 COB 2012, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 650.72 COB 2012.
790.
Macroeconomics / Rudiger Dornbusch, Stanley Fischer, Richard Startz. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill, c2008
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 339 DOM 2008.
791.
Accounting and financial analysis in the hospitality industry / Jonathan A. Hales. by Series: Hospitality management essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2011
Availability: Items available for loan: Eastern University Library (1)Call number: 657.83 HAA 2011. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 657.83 HAA 2011.
792.
Case studies in marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Pearson, c2011
Availability: Items available for loan: Eastern University Library (5)Call number: 658.8 KAC 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KAC 2011.
793.
Management information systems : managing the digital firm / Kenneth C. Laudon and Jane P. Laudon. by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2013
Availability: Items available for loan: Eastern University Library (5)Call number: 658.4 LAM 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 LAM 2013.
794.
Selling and sales management / David Jobber, Geoffrey Lancaster. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Dorling Kindersley, 2009
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8/1 JOS 2009. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8/1 JOS 2009.
795.
Cost accounting : Charles T. Horngren. a managerial emphasis / by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Eastern University Library (3)Call number: 658.15 HOC 2013, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.15 HOC 2013. Not available: Eastern University Library: Checked out (1).
796.
Strategic management : formulation, implementation, and control / John A Pearce II, Richard B. Robinson, & Amita Mital. by Series: The Haworth Press promotional management
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ; London : Tata McGraw-Hill, 2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.4 PES 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 PES 2012. Not available: Eastern University Library: Checked out (1).
797.
International human resource management : globalization, national systems and multinational companies / Tony Edwards by Series: Management, work and organisations
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, 2006
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.3 EDI 2006.
798.
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, 2011
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 650.72 SAR 2011.
799.
Business communication today / Courtland L. Bovee, John V. Thill, Abha Chatterjee by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2011
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.45 BOB 2011.
800.
Business ethics and Corporate governance / A. C. Fernando. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.4 FEB 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 FEB 2012.
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