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61.
Process management : creating value along the supply chain : text & cases / Joel D. Wisner, Linda L. Stanley. by
Edition: India ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2003
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 WIP 2003.
62.
e-Commerce and web marketing / Ward A.Hanson and Kirthi Kalyanam by
Edition: India ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: UK : Cengage Learning, c2009
Availability: Items available for loan: Eastern University Library (1)Call number: 658.85 HAE 2009.
63.
Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou. by
Edition: India ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.83 SHM 2007.
64.
Supply chain management : a logistics approach to / john J. Coyle ---[et all]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2009
Availability: Items available for loan: Eastern University Library (1)Call number: 658.7 COL 2009.
65.
International supply chin management / David, Pierre A. & Stewart, Richard D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Cengage Learning, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 DAI 2007.
66.
Marketing: planning, implementation, and control / William M. Pride and O. C. Ferrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia: Cengage Learning, c2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PRM 2010.
67.
Sales management : analysis and decision making / Thomas N. Ingram ... [et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INS 2007.
68.
Principles of marketing / Carl N. McDaniel, Lamb, Charles W. & Hair, Joseph F. by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Learning, c2008
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 MCP 2008.
69.
Marketing management / Joel R. Evans, Barry Berman by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage learning, c2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 EVM 2007.
70.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c1998
Other title:
  • Consumer behavior
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8342 ASC 1998.
71.
Production and operations management / Martin K. Starr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Other title:
  • Operations management
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 STP 2007.
72.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2006
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BLC 2006.
73.
Principles of marketing / David L Kurtz. and Louis E. Boone. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KUP 2006.
74.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZIE 2007.
75.
Retailing : environment & operations / Andrew J Newman. & Peter Cullen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2002
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.87 NER 2002.
76.
International business / Mike W. Peng. by
Edition: India ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2003
Availability: Items available for loan: Eastern University Library (1)Call number: 658.049 PEI 2003.
77.
A handbook of literary terms Abrams, M. H. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Cengage Learning, 2009
Availability: Items available for loan: Eastern University Library (4)Call number: 803 ABH 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 803 ABH 2009.
78.
Management : principles and applications / Ricky W. Griffin. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2011
Availability: Items available for loan: Eastern University Library (2)Call number: 658 GRM 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658 GRM 2011. Not available: Eastern University Library: Checked out (1).
79.
Risk management and insurance/ by
Edition: 12th ed. / James S. Treischmann [i.e. Trieschmann], Robert E. Hoyt, David W. Sommer.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2005
Other title:
  • Risk management and insurance
Availability: Items available for loan: Eastern University Library (1)Call number: 658.15 TRR 2005.
80.
Contemporary project management : organize, plan, perform / Timothy J. Kloppenborg by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2009
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 352.365 KLC 2009.
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