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561.
Innovation, development, and commercialization of new products / Dariush Rafinejad. by
Material type: Text Text; Format: print
Language: English
Publication details: New Delhi : J. Ross, c2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 RAI 2006.
562.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: Delhi : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 KOP 2006, ...
563.
Marketing practices in developing economy : cases from South Asia / Ruby Roy Dholakia ; Sayed Ferha Anwart and Khalid Hasan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2009
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 DHM 2009. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 DHM 2009.
564.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Pearson Prentice Hall, c2004
Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 SCC 2004, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SCC 2004.
565.
Principles of marketing: Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque a South Asian perspective / by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Prentice Hall, c2010
Availability: Items available for loan: Eastern University Library (9)Call number: 658.8 KOP 2010, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOP 2010.
566.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson, c2010
Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 MAM 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 MAM 2011.
567.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Essays
Language: English
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEC 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEC 2005.
568.
Marketing of agricultural products / Richard Kohls, Joseph N. Uhl. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: New Delhi : PHI Learning, c2002
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KOM 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2002.
569.
Retail / Maria Townsley. by Series: Business 2000
Material type: Text Text; Format: print ; Literary form: Essays
Language: English
Publication details: New Delhi : South-Western, c2003
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 TOR 2003.
570.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Delhi : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 LOS 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 LOS 2004.
571.
Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin. by
Material type: Text Text; Format: microfiche festschrift
Language: English
Publication details: New Delhi: Tata McGraw-Hill, c2010
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 TRR 2010, ...
572.
Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Essays
Language: English
Publication details: New Delhi : Prentice Hall, c1991
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 REI 1991, ...
573.
Indastrial marketing Milind T. Phadtare, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pentice- Hall, C2008
Availability: Items available for loan: Eastern University Library (1)Call number: 658.804 PHI 2008.
574.
Sales management : analysis and decision making / Thomas N. Ingram ... [et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INS 2007.
575.
Principles of marketing / Carl N. McDaniel, Lamb, Charles W. & Hair, Joseph F. by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Learning, c2008
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 MCP 2008.
576.
Marketing management / Joel R. Evans, Barry Berman by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage learning, c2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 EVM 2007.
577.
Marketing management / Rajan Saxena by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New delhi : Tata McGraw Hill, c2009
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SAM 2009.
578.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson/Prentice Hall, c2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SOC 2004.
579.
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall, c2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KOM 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2006.
580.
Management: Don Hellriegel, Susan Jackson, John Slocum. a competency-based approach / by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : South-Western/Cengage, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658 HEM 2005.
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